Alan Freitas

Experience

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  SOLUTIONS DIRECTOR at Vertcurl
  Jan 2023 – Present
  Rio de Janeiro, Brazil

  As a Solutions Director at Verticurl, my main goal is to guide clients in leveraging Martech platforms to optimize their marketing strategies and drive business growth.

  I have been entrusted with the responsibility of spearheading planned initiatives and leading cross-functional teams to ensure the successful implementation of very specific solutions. By collaborating closely with clients and internal stakeholders, my role includes aligning marketing objectives with customized solutions, resulting in better client engagement, greater campaign effectiveness and greater ROI.

  Main responsibilities:
  • Unite teams for effective solution alignment.
  • Lead end-to-end SFMC implementation.
  • Advise clients on Martech trends for growth.
  • Analyze workflows for enhanced efficiency.
  • Manage project timelines and resources.
  • Mentor team for SFMC excellence.
  • Foster client relationships for ongoing support.

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  CLIENT SUCCESS DIRECTOR at Vertcurl
  Mar 2022 – Dec 2022
  Rio de Janeiro, Brazil

  I started at Verticurl as the technical leader allocated to the company's biggest client (Household & Personal Products industry). In this role I was responsible for liaising between the client's marketing team and our development team based at India.

  The platform we use was SFMC, to send personalized messages to customers through journeys, and automations that aim to offer the best user experience with the least amount of friction possible.

  Main responsibilities:
  • Data goverance assessment
  • Create plan for database restructuring.
  • Understand clients organizational demands, and design solutions to address in SFMC.
  • Ensure application of best practices in SFMC.
  • Translate requirements and lead development team.
  • Create Journeys, automations and email templates.
  • Provide support for SFMC users.
  • Troubleshoot system, processes and data.

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  MARKETING CLOUD ARCHITECT at PrimeIT
  Jun 2021 – Mar 2022
  Rio de Janeiro, Brazil

  At Prime IT I worked as a Marketing Cloud Architect allocated to a large retail client in United Kingdom.

  The platform we used was SFMC, to send transactional messages, in different circumstances.

  Our biggest project involved redesigning all the company's transactional emails that were very outdated, out of responsiveness and with a design that no longer represented the company's identity. It was a big challenge because as the client is very large, and works in several departments, the number of emails to be developed was very large.

  Once ready, the job was to replace the new emails in the respective triggers (eg. Purchase Received, Product Dispatched, etc).

  I participated directly in the development of the HTMLs and part of the personalization AMPscripts.

  Main responsibilities:
  • Redesign of all transactional email templates for a big retailer client in UK.
  • Architecting solutions related to personalization inside messages and customer journeys.
  • Supporting client marketing team with fresh approaches like QR code implementation and dynamic content.
  • Research and provide a technical solution to meet business needs.
  

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  MARKETING CLOUD SPECIALIST II at Capgemini
  Oct 2020 – Jun 2021
  Rio de Janeiro, Brazil

  At Capgemini I worked as Marketing Cloud Specialist II. I've joined the Team to help with the following actvities

  Main responsibilities:
  • Formulate Business-Targeted Solutions leveraging SFMC.
  • Adhere to Optimal SFMC/SFSC Implementation Guidelines.
  • Collaborate cross-functionally and with external stakeholders.
  • Lead end-to-end project execution, from design to deployment.
  • Craft tech fixes for vital corporate needs.
  • Develop Journeys, Automations, and Impactful Email Templates.
  • Troubleshoot System, Process, and Data Issues for SFMC Users.
  

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  MARKETING CLOUD IMPLEMENTATION SPECIALIST at OSF Digital
  Feb 2019 – Sep 2020
  Rio de Janeiro, Brazil

  During my time at OSF Digital, I worked as a specialist in Marketing Cloud implementation, actively participating in projects for several clients, covering several sectors and industries. Leveraging the SFMC platform, I addressed a spectrum of enterprise necessities from aggregating data to seamlessly executing customer journeys.

  Main responsibilities:
  • Conduct requirement gathering sessions for discovery.
  • Facilitate client adherence to optimal SFMC practices.
  • Collaborate with internal teams and external stakeholders.
  • Engage in pre-sales, guide implementation, and steer projects from design to deployment.
  • Create tech solutions to meet industry requisites.
  • Develop customer journeys, automations, and email templates.
  

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  MARKETING CONSULTANT at TRISCAL
  Sep 2016 – Feb 2019
  Rio de Janeiro, Brazil

  At Triscal I worked as Marketing Consultant and Technical Leadership in Digital Marketing.

  My team works with cloud-based digital marketing platforms for email marketing solutions, customer journey automation and engagement via mobile and social devices.

  Main projects:
  • KINOPLEX (movie theaters): Training the entire marketing team within client organization structure.
  • ALIANSCE SHOPPING CENTERS: SFMC demo.
  • ANCAR IVANHOE SHOPPING CENTERS: led full SFMC migration, including training and ongoing client support.
  • ICATU Seguros: executed full IBM Watson Campaign Automation adoption, including training, migrating from another tool, and database management.
  

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  MARKETING DIRECTOR at Linkko Marketing Digital
  Mar 2012 – Sep 2016
  Niterói - Rio de Janeiro, Brazil

  In my role as Partner and Chief Marketing Officer at Linkko, I have cultivated strong managerial and commercial acumen.

  I took on the responsibility of overseeing a dynamic marketing team of approximately 5 people. This phase of my journey coincided with the successful completion of my MBA in Digital Marketing.

  As a small business, we were active in the following areas:
  • Website development.
  • Website optimization (SEO).
  • Landing pages development.
  • Inbound Marketing.
  • Social Media management.
  • Link building.
  • Google Adwords and Facebook Ads campaigns
  

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  MARKETING ANALYST at Filiperson Papéis Especiais
  Aug 2010 – Apr 2012
  Rio de Janeiro, Brazil

  I've worked as Digital Marketing Analyst and was responsible for:
  • Monitoring the brand in social networks.
  • Marketing on Social Media.
  • Google Adwords and Facebook Ads campaigns.
  • Institutional website management (update / SEO / SEM).
  • E-commerce development and management (update / SEO / SEM).
  • Editing videos for the company YouTube channel.
  • E-mail marketing campaigns.
  

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  MARKETING TRAINEE at Enfoque Papelaria & Informática LTDA
  Sep 2008 – Nov 2008
  Rio de Janeiro, Brazil

  I've worked as a marketing trainee and performed the following tasks:
  • E-commerce Management.
  • Creation of static and flash banners.
  • E-commerce promo management
  • Graphic Desiger developing folders, labels, banners, posters.
  

My Expertise

• Marketing Cloud Specialist

• Email Marketing

• Digital Marketing

• Graphic and web design

Technical Expertise

• Spearheading Salesforce Initiatives: Marketing Cloud & Social Studio.
• Coordinated Conferencing for Project Mapping.
• Crafting Email Templates, Landing Pages, and Customer Journey
Architectures.
• Showcasing SFMC Prototypes
• Executing Responsive SFMC Assistance
• Project Documentation

Contact Me

+55 21 9 9941 4181 |